Released on = January 6, 2006, 2:05 pm

Press Release Author = American Advance

Industry = Financial

Press Release Summary = American Advance has found that the high costs of heating
their homes causes some consumers to seek a payday loan.

Press Release Body = American Advance has found that the high costs of heating their
homes causes some consumers to seek a payday loan. Increasing fuel prices drive up
the cost of heating, which can leave some consumers short of cash to pay their
bills. This shortage leads them to seek alternative sources of funding.

In colder climates, home heating can become a life or death issue. Unless you have
the proper equipment - parkas, sleeping bags - spending a night in sub-freezing or
sub-zero temperatures can be lethal. Even in situations where it is not lethal,
cold temperatures are uncomfortable and can result in frostbite. Understandably,
people in these climates may put their heating bill at the top of the pile of bills
to be paid first, after things like rent. Rising fuel costs mean that heating bills
take a larger and larger portion of consumers' income. For people with relatively
tight budgets, this can lead to situations where they are unable to cover their
expenses for a week or two. Some of these consumers are turning to payday loans to
help cover their bills. A payday loan can help them avoid any late fees and NSF
charges that they might incur.

American Advance cautions that payday loans are not intended to support a long term
budget shortfall. If used to support such a situation, payday loans can cause
serious financial difficulties. However, when used properly, a payday loan can be a
useful tool for emergency situations.

More information about payday loans and their uses can be found at
http://www.americanadvance.com.


Web Site = http://www.americanadvance.com

Contact Details = American Advance
4110 N Scottsdale Rd, Suite 200
Scottsdale AZ 85251
info@americanadvance.com
http://www.americanadvance.com